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Privacy Policy
Electrical 4 Less Ltd (“we”, “us”, or “our”) operates the website https://www.electrical4less.co.uk (the “Service”).
This Privacy Policy explains how we collect, use, store, and share personal data when you use our website, place an order, create an account, contact us, or otherwise interact with our services. It also explains your rights and choices in relation to your personal data.
Where consent is required, including for non-essential cookies and similar technologies, we will ask for your choice before using them.
Definitions
Service
The website https://www.electrical4less.co.uk, operated by Electrical 4 Less Ltd.
Personal Data
Personal Data means any information that identifies you, or that can reasonably be used to identify you, directly or indirectly.
Usage Data
Usage Data means information collected automatically about how the website is used, such as pages visited, time spent on pages, browser type, device type, and similar technical information.
Cookies
Cookies are small text files stored on your device when you visit a website. They can help the website function properly, remember preferences, provide security, and support analytics or other features.
Data Controller
Electrical 4 Less Ltd is the Data Controller responsible for the personal data covered by this Privacy Policy.
Service Providers
Service Providers are third parties that process personal data on our behalf or provide services necessary to operate our business, including website hosting, payment processing, delivery, analytics, security, and customer support.
Information We Collect
Personal Data You Provide
We may collect the following personal data when you use our website, place an order, create an account, request a quotation, or contact us:
- Name
- Email address
- Telephone number
- Billing address
- Delivery address
- Company name, where provided
- Account information and preferences
- Order, payment, refund, and delivery details
- Information included in emails, forms, quotation requests, or other messages sent to us
Usage and Technical Data
We may automatically collect certain technical and usage information when you use the website. This may include your IP address, browser type, device type, operating system, referring page, pages viewed, time spent on pages, approximate location, and similar diagnostic or security information.
Cookies and Similar Technologies
We use cookies and similar technologies on our website.
Some cookies are strictly necessary for the website to operate properly and are always active. Other cookies are optional and are only used where you have given the relevant consent through our cookie notice.
We use the following categories of cookies and similar technologies:
- Essential cookies – required for core website functions such as security, shopping basket, checkout, account login, payment processing, and storing your cookie preferences.
- Functional cookies – used for optional features such as embedded media, maps, customer review widgets, and other third-party content.
- Performance and tracking cookies – used to understand how visitors use the website, measure performance, improve the website, and evaluate marketing activity.
Non-essential cookies are disabled by default and are only used if you choose to accept them. You can change or withdraw your consent at any time through the Cookie Settings option on the website.
Cookie Details
The tables below describe the cookies and similar technologies used on our website. Cookie names and durations may change where a provider updates its services.
Essential Cookies
These cookies are necessary for the website to function and cannot normally be disabled through our cookie controls. They are generally set in response to actions such as logging in, adding products to your basket, proceeding through checkout, making a payment, or saving your cookie preferences.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| m4l_allowed_tracking | electrical4less.co.uk | Stores your analytics and tracking cookie preference. | 1 year |
| m4l_allowed_functional | electrical4less.co.uk | Stores your functional cookie preference. | 1 year |
| wp_woocommerce_session_* | electrical4less.co.uk | Contains a unique session identifier used to maintain your shopping session, including basket contents. | 2 days |
| woocommerce_cart_hash | electrical4less.co.uk | Stores a hash of your shopping basket contents to help detect changes. | Session |
| woocommerce_items_in_cart | electrical4less.co.uk | Indicates whether there are products in your shopping basket. | Session |
| woocommerce_recently_viewed | electrical4less.co.uk | Stores a list of products you have recently viewed. | Session |
| wordpress_test_cookie | electrical4less.co.uk | Checks whether your browser accepts cookies. | Session |
| wordpress_logged_in_* | electrical4less.co.uk | Identifies you as a logged-in user after you sign in to your account. | Session or up to 14 days |
| wp-settings-* | electrical4less.co.uk | Stores interface and display preferences for logged-in users. | 1 year |
| __cf_bm | Cloudflare | Supports bot management, security, and protection against malicious traffic. It is not used by us for advertising. | Approximately 30 minutes |
Functional Cookies
These cookies support enhanced features and third-party content. They are only used where you have consented to functional cookies through our cookie notice.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| Reviews.io cookies | Reviews.io | Used to load and display customer review widgets and related functionality on the website. | Various |
Performance and Tracking Cookies
These cookies help us understand how visitors use our website, measure website performance, and improve our services. They are only used where you have consented to the relevant cookies through our cookie notice.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes visitors by assigning a randomly generated identifier. | Up to 2 years |
| _ga_* | Google Analytics | Maintains session state and records interactions across website pages. | Up to 2 years |
| _gid | Google Analytics | Distinguishes visitors over a shorter period. | 24 hours |
| _gat | Google Analytics | Limits the rate at which analytics information is collected. | Approximately 1 minute |
How We Use Personal Data
We may use your personal data for the following purposes:
- To operate, maintain, and secure our website and services
- To process, fulfil, and deliver orders
- To manage payments, refunds, invoices, and transaction records
- To create and manage customer accounts
- To respond to enquiries, quotation requests, complaints, and customer-service requests
- To communicate with you about orders, deliveries, payments, refunds, and account matters
- To prevent fraud, spam, misuse, and security incidents
- To improve our website, products, customer service, and business operations
- To measure website performance and understand how the website is used, where permitted
- To manage our records and delete or anonymise personal data when it is no longer required
- To comply with legal, tax, accounting, regulatory, and reporting obligations
- To establish, exercise, or defend legal claims
- To send marketing communications where you have requested them or where otherwise permitted by law
Legal Bases for Processing
We process personal data under one or more of the following legal bases:
- Contract – where processing is necessary to take steps at your request or to perform a contract with you, including processing and delivering an order.
- Legal obligation – where processing is necessary to comply with tax, accounting, regulatory, or other legal requirements.
- Legitimate interests – where processing is necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms.
- Consent – where you have given consent, including for non-essential cookies and certain marketing activities.
Our legitimate interests may include operating and improving our business, providing customer support, maintaining accurate records, preventing fraud and misuse, protecting our systems, managing inactive accounts, and establishing or defending legal claims.
Where we rely on consent, you can withdraw it at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
How Long We Keep Personal Data
We keep personal data only for as long as it is reasonably necessary for the purposes for which it was collected. This includes fulfilling orders, providing customer support, complying with legal and accounting obligations, preventing fraud, resolving disputes, and establishing or defending legal claims.
The applicable retention period depends on the type of information, the reason it was collected, applicable legal requirements, and whether the information remains necessary for an ongoing enquiry, dispute, investigation, warranty matter, or legal claim.
We review the personal data we retain and delete or anonymise it when it is no longer required.
Orders and Transaction Records
Records relating to completed purchases, payments, refunds, invoices, VAT, and accounting are normally retained for at least six years, or for longer where required by law or necessary in connection with a dispute, investigation, warranty claim, or legal claim.
Once identifying information is no longer required, we may anonymise an order by removing or replacing details such as the customer’s name, email address, telephone number, billing address, and delivery address.
We may continue to retain non-identifying transaction information, including products ordered, quantities, amounts, taxes, payment method, delivery method, and transaction dates, for accounting, reporting, statistical, and business-management purposes.
Orders that do not result in a completed purchase, including pending-payment, failed, and cancelled orders, are normally retained for a shorter period. We may retain them for longer where necessary for payment reconciliation, customer support, security, fraud prevention, dispute resolution, or legal claims.
Customer Accounts
We retain customer-account information while an account remains active and for a reasonable period afterwards.
We may treat an account as inactive where it has not been used to sign in or place an order for two years.
Where an account becomes inactive, we may contact the account holder to confirm whether the account is still required. The account holder will be given a notice period before the account is deleted.
If the account remains inactive and we do not receive confirmation that it is still required, we may delete the account and personal data held in the account profile, including saved contact details, addresses, and account preferences.
Deleting a customer account does not necessarily result in the deletion of order, transaction, invoice, refund, or accounting records that we are required or entitled to retain for legal, tax, accounting, fraud-prevention, dispute-resolution, or record-keeping purposes.
Customer Service and Enquiries
Customer-service correspondence, quotation requests, contact-form submissions, complaints, and other enquiries are retained only for as long as reasonably necessary to respond, provide support, maintain appropriate business records, and deal with any related dispute or legal claim.
Marketing Records
Where you have subscribed to marketing communications, we retain the information needed to send those communications until you unsubscribe, withdraw your consent, or we determine that the information is no longer required.
Where you unsubscribe, we may retain limited information on a suppression list so that we can respect your request and avoid sending you further marketing communications.
Security and Technical Records
Security logs, access records, fraud-prevention information, and similar technical records are retained for an appropriate period based on the security risk, the purpose of the record, and whether the information is required for an investigation or legal claim.
The following table summarises our normal retention periods. A longer period may apply where information is required by law or is necessary for an ongoing enquiry, dispute, investigation, warranty matter, or legal claim.
| Category | Normal Retention Period | What Happens Afterwards |
|---|---|---|
| Pending-payment orders | Up to 30 days | The order record may be deleted if it is no longer required. |
| Failed orders | Up to 30 days | The order record may be deleted if it is no longer required. |
| Cancelled orders | Up to 1 year | The order record may be deleted if it is no longer required. |
| Completed and refunded orders | At least 6 years | Identifying details may be anonymised when they are no longer required. |
| Inactive customer accounts | Reviewed after 2 years of inactivity | A notice may be sent before the account is deleted. |
| Inactive-account notice period | Approximately 30 days | The account may be deleted if it remains inactive and no confirmation is received. |
| Marketing subscription details | Until you unsubscribe or withdraw consent | Limited information may remain on a suppression list. |
Sharing Personal Data
We may share personal data with trusted third parties where necessary to operate our business, fulfil orders, provide our services, protect our systems, or comply with legal obligations.
These third parties may include:
- Website hosting, maintenance, and technical service providers
- Payment service providers
- Delivery companies, couriers, suppliers, and logistics providers
- Customer communication and support providers
- Analytics and website-performance providers, where the required consent has been given
- Security, fraud-prevention, and anti-spam providers
- Professional advisers, including accountants, legal advisers, auditors, and insurers
- Public authorities, regulators, courts, or law-enforcement bodies where required or permitted by law
Where a third party processes personal data on our behalf, we require it to use the information securely, only for authorised purposes, and in accordance with applicable data-protection law.
Some third parties, including payment providers and delivery companies, may act as independent data controllers for certain processing activities. Their own privacy policies explain how they use personal data for those purposes.
Payments
We use third-party payment processors to handle payments made through our website. We do not store your full payment-card number or card security code on our own systems.
Payments may be processed by:
- Stripe – Stripe Privacy Policy
Stripe may process information such as your name, billing details, payment information, device information, and IP address for payment processing, security, and fraud prevention.
Stripe may also set necessary cookies, including cookies such as __stripe_mid and __stripe_sid, when you interact with payment functionality. These cookies support secure payment processing and fraud prevention.
Analytics
We may use analytics tools, including Google Analytics, to understand how visitors use our website, measure performance, identify technical issues, and improve the user experience.
Analytics tools are only used where you have consented to the relevant non-essential cookies through our cookie notice.
We may use Google Tag Manager to manage website tags and analytics scripts. Tags used for non-essential analytics or tracking purposes are not activated until the relevant consent has been given.
International Transfers
Some of our service providers may process personal data outside the United Kingdom.
Where personal data is transferred outside the UK, we take reasonable steps to ensure that appropriate safeguards are in place as required by applicable data-protection law. These safeguards may include adequacy regulations, approved contractual protections, or other legally recognised transfer mechanisms.
Security of Personal Data
We use reasonable technical and organisational measures to protect personal data against unauthorised access, accidental loss, misuse, alteration, destruction, or disclosure.
These measures may include access controls, secure hosting, encryption where appropriate, backups, monitoring, fraud-prevention measures, and restrictions on who can access personal data.
However, no method of transmission over the internet or method of electronic storage can be guaranteed to be completely secure.
Your Data Protection Rights
Depending on the circumstances and applicable law, you may have the right to:
- Request access to the personal data we hold about you
- Request correction of inaccurate or incomplete personal data
- Request deletion of personal data in certain circumstances
- Request restriction of processing in certain circumstances
- Object to processing based on legitimate interests
- Object to direct marketing at any time
- Request transfer of personal data you provided to us, where the right to data portability applies
- Withdraw consent at any time where processing is based on consent
- Complain to the Information Commissioner’s Office
These rights are not absolute. We may need to retain or continue processing certain information where this is required by law or necessary for matters such as accounting, fraud prevention, dispute resolution, or legal claims.
We may need to verify your identity before responding to a request. This helps us ensure that personal data is not disclosed to someone who is not entitled to receive it.
If you would like to exercise any of these rights, please contact us using the details at the end of this Privacy Policy.
You can complain to the Information Commissioner’s Office (ICO) if you are concerned about how we use your personal data.
Managing Cookie Choices
You can accept, reject, or customise non-essential cookies through our cookie notice when you first visit the website.
You can change or withdraw your choices at any time through the Cookie Settings option on the website.
You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, blocking essential cookies may prevent parts of the website, including account, basket, checkout, or payment functions, from working properly.
Links to Other Websites
Our website may contain links to websites operated by third parties.
We are not responsible for the content, availability, security, or privacy practices of third-party websites. We recommend reviewing the privacy policy of any external website before providing personal data.
Children’s Privacy
Our website is not directed at children, and we do not knowingly collect personal data from anyone under the age of 18.
If you believe that a child has provided personal data to us, please contact us so that we can investigate and take appropriate action.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, business practices, service providers, legal obligations, or data-processing activities.
The updated version will be published on this page. We recommend reviewing this Privacy Policy periodically.
Contact Us
If you have questions about this Privacy Policy, how we use personal data, or your data-protection rights, please contact us:
- By email: sales@electrical4less.co.uk
