London Contractor Event Fulham – Live Electrical Event 3rd June 2026
At Electrical4Less, we’re excited to support an upcoming contractor event hosted by Live Electrical — giving electricians and installers direct access to…
Privacy Policy
Electrical 4 Less Ltd (“we”, “us”, or “our”) operates the website https://www.electrical4less.co.uk (the “Service”).
This Privacy Policy explains how we collect, use, store, and share personal data when you use our website, place an order, contact us, or interact with our services. It also explains your rights and choices in relation to your personal data.
Where consent is required, including for non-essential cookies and similar technologies, we will ask for your choice before using them.
Definitions
Service
The website https://www.electrical4less.co.uk operated by Electrical 4 Less Ltd.
Personal Data
Personal Data means any information that identifies you, or can be used to identify you, directly or indirectly.
Usage Data
Usage Data means information collected automatically about how the website is used, such as pages visited, time spent on pages, browser type, device type, and similar technical information.
Cookies
Cookies are small text files stored on your device when you visit a website. They can help the website function properly, remember preferences, and provide analytics or other features.
Data Controller
Electrical 4 Less Ltd is the Data Controller for the personal data covered by this Privacy Policy.
Service Providers
Service Providers are third parties who process personal data on our behalf for purposes such as website hosting, payment processing, analytics, and customer support.
Information We Collect
Personal Data You Provide
We may collect the following personal data when you use our website, place an order, create an account, or contact us:
- Name
- Email address
- Phone number
- Billing address
- Delivery address
- Company name, where provided
- Order details
- Any information you provide in emails, forms, or messages sent to us
Usage Data
We may automatically collect certain technical and usage information when you use the website. This may include your IP address, browser type, device type, operating system, referring pages, pages viewed, time spent on pages, and similar diagnostic information.
Cookies and Similar Technologies
We use cookies and similar technologies on our website.
Some cookies are strictly necessary for the website to work properly and are always active. Other cookies are optional and are only used if you give consent through our cookie notice.
We use the following categories of cookies and similar technologies:
- Essential cookies – required for core website functions such as security, shopping basket, checkout, and basic site operation.
- Functional cookies – used for optional features such as embedded videos, maps, review widgets, and other third-party content.
- Performance and tracking cookies – used to understand how visitors use the website, measure performance, and improve the website and marketing.
Non-essential cookies are off by default and are only used if you choose to accept them. You can change or withdraw your consent at any time through Cookie Settings on the website.
Cookie Details
The tables below list the specific cookies and similar technologies used on our website, grouped by category.
Essential Cookies
These cookies are necessary for the website to function and cannot be switched off. They are usually set in response to actions you take, such as logging in, adding items to your basket, or setting your cookie preferences.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| m4l_allowed_tracking | electrical4less.co.uk | Stores your analytics cookie consent preference. | 1 year |
| m4l_allowed_functional | electrical4less.co.uk | Stores your functional cookie consent preference. | 1 year |
| wp_woocommerce_session_* | electrical4less.co.uk | Contains a unique session identifier to maintain your shopping session, including your basket contents. | 2 days |
| woocommerce_cart_hash | electrical4less.co.uk | Stores a hash of your shopping basket contents to help detect changes. | Session |
| woocommerce_items_in_cart | electrical4less.co.uk | Indicates whether there are items in your shopping basket. | Session |
| woocommerce_recently_viewed | electrical4less.co.uk | Stores a list of products you have recently viewed. | Session |
| wordpress_test_cookie | electrical4less.co.uk | Used to check whether your browser accepts cookies. | Session |
| wordpress_logged_in_* | electrical4less.co.uk | Identifies you as a logged-in user after you sign in to your account. | Session / 14 days |
| wp-settings-* | electrical4less.co.uk | Stores display settings for logged-in users. | 1 year |
| __cf_bm | Cloudflare | Used by Cloudflare for bot management and security protection. This cookie does not track users for advertising purposes. | 30 minutes |
Functional Cookies
These cookies enable enhanced features and content such as review widgets and embedded media. They are only set if you consent to functional cookies through our cookie notice.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| Reviews.io cookies | Reviews.io | Used to load and display customer review widgets on product pages. These cookies are only loaded when you consent to functional cookies. | Various |
Performance and Tracking Cookies
These cookies help us understand how visitors use our website by collecting and reporting information. They are only set if you consent to analytics cookies through our cookie notice. All analytics tracking is loaded via Google Tag Manager.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors to the website by assigning a randomly generated identifier. | 2 years |
| _ga_* | Google Analytics | Used by Google Analytics to maintain session state and track interactions across pages. | 2 years |
| _gid | Google Analytics | Distinguishes unique visitors for a 24-hour period. | 24 hours |
| _gat | Google Analytics | Used to limit the rate of data collection on high-traffic sites. | 1 minute |
How We Use Personal Data
We may use your personal data for the following purposes:
- To provide and maintain our website and services
- To process and deliver your orders
- To manage payments, refunds, and transaction records
- To communicate with you about your orders, enquiries, or customer service requests
- To improve our website, products, and services
- To monitor website usage and performance, where permitted
- To prevent fraud, misuse, and security issues
- To comply with legal and regulatory obligations
- To send marketing communications where you have asked to receive them or where otherwise permitted by law
Legal Basis for Processing
We process personal data under one or more of the following legal bases:
- Contract – where processing is necessary to take steps at your request or to perform a contract with you, such as processing your order.
- Legal obligation – where processing is necessary for compliance with the law.
- Legitimate interests – where processing is necessary for our legitimate business interests and your rights do not override those interests.
- Consent – where you have given consent, including for non-essential cookies and certain marketing activities where required.
Where we rely on consent, you can withdraw it at any time. This will not affect the lawfulness of processing carried out before consent was withdrawn.
Retention of Data
We keep personal data only for as long as necessary for the purposes set out in this Privacy Policy, including to meet legal, accounting, tax, reporting, and dispute resolution requirements.
Different types of data may be kept for different periods depending on why they were collected and our legal obligations.
Sharing of Personal Data
We may share personal data with trusted third parties where necessary to operate our business and provide our services, including:
- Website hosting and technical service providers
- Payment service providers
- Delivery and logistics providers
- Analytics and website performance providers, where consent has been given if required
- Professional advisers, such as accountants, legal advisers, and insurers
- Public authorities, regulators, courts, or law enforcement where required by law
We require third parties processing personal data on our behalf to handle it securely and only for authorised purposes.
Payments
We use third-party payment processors to handle payments made through our website. We do not store or collect your full payment card details on our own systems.
Payments are processed by:
- Stripe – Stripe Privacy Policy
Stripe may set its own cookies (such as __stripe_mid and __stripe_sid) for fraud prevention and security when you interact with the payment form. These cookies are set directly by Stripe and are necessary for secure payment processing.
Analytics
We may use analytics tools such as Google Analytics, loaded via Google Tag Manager, to help us understand how visitors use our website and to improve performance and user experience.
These tools will only be used where you have consented to the relevant non-essential cookies through our cookie notice. Google Tag Manager is not loaded until you accept analytics cookies.
International Transfers
Some of our service providers may process personal data outside the United Kingdom. Where personal data is transferred outside the UK, we take steps to make sure appropriate safeguards are in place as required by data protection law.
Security of Data
We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure. However, no method of transmission over the Internet or method of electronic storage is completely secure.
Your Data Protection Rights
Depending on your location and applicable law, you may have the right to:
- Request access to your personal data
- Request correction of inaccurate or incomplete data
- Request erasure of your personal data
- Request restriction of processing
- Object to processing
- Request transfer of your personal data
- Withdraw consent at any time where we rely on consent
- Complain to the Information Commissioner’s Office (ICO)
If you would like to exercise any of these rights, please contact us using the details below.
Managing Cookie Choices
You can accept, reject, or customise non-essential cookies through our cookie notice when you first visit the website. You can also change your choices later at any time through Cookie Settings on the website.
You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, if you block essential cookies, some parts of the website may not work properly.
Links to Other Websites
Our website may contain links to third-party websites. We are not responsible for the content, security, or privacy practices of those websites. We recommend reviewing their privacy policies before providing any personal data.
Children’s Privacy
Our website is not directed to children, and we do not knowingly collect personal data from anyone under the age of 18. If you believe a child has provided personal data to us, please contact us and we will take appropriate steps to remove it.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated version made available on our website.
Contact Us
If you have any questions about this Privacy Policy or how we handle personal data, please contact us:
- By email: sales@electrical4less.co.uk
